As we speak of MLM,.. this is the only Industry created in the world
that has able to produce the most numbers of Millionaires (please
correct me if Iam wrong). That’s why several MLM Companies sprouted like
mushroom… all over the Philippines. Counting these days, there’s
already more than 600 Networking Companies in our country, too many to
mention…. and all of them promise people Time Freedom, Financial
Freedom,…through great Incentives, Big Income and the big waves of
wealth.
As an Ordinary person, never been with this Industry, you can easily
be lured and excited with those promises that a so-called MLM
Company/ies can give you. BUT, before you engage yourself/ves to this
Business, you must first know HOW to Choose the better if not the best
MLM Company.
HOW?
We have what we call the “4-Legged-Horse” structure of a company.
These includes the Quality of a certain company that you must consider.
Let me site a brief discussion and some tips for you.
“4-Legged-Horse; Choose your MLM Company according to…”
#1. Company Stability – We can say that a Company is
stable through some Standards. According to DTI (Department of Trade
and Industry), a company can be considered stable, if it already manage
to stand the business competition for 5-consecutive years onwards….
Therefore, as you will go to your respective company’s office, you may
want to first take a look on their “Legalities Section”. There,, you can
manage to have a glance on their Legality Certificates. Make sure to
look for their Legal Registration, search the year on when they
established their business… and if they already running their Business
for more than 5-years, then your first step is done…. it’s a good sign.
#2. Leadership of the Owner – Regardless the race or
nationality of the owner, you must know HOW they are running their
business. The Leadership of the owner can be seen through physical,
financial, relationship with their people, and production aspects. Let’s
make it simple; as you are in the office, observe things around you,
people around you,..’coz by doing this, you can manage to identify what
kind of Leadership the owner is giving its people… You can ask yourself
these questions….”How is this office looks like?, is it proper and
organized?”…”How do these people around me deal and treat each
other?”….”Are these people happy?”….”How are these people react in
certain scenario?”… and so forth. And if you already have answers to
those questions, then, make an assessment, and evaluation. Do you
believe, “The way the Leader acts, is the way the people reacts”. Agree?
#3. Product Line – Company wouldn’t be a company
without people, system, process and ofcourse Products. In the MLM
Industry, just like what I’ve been always saying, we are not selling the
opportunity, we are selling ourselves and our group. We can find people
who will join our team if, they like what we are doing, if they want to
be with our team and if they Need what we are offerring….the products.
Then, HOW will you assess the products of the company that you have?….
Tips….products should be “Unique”,
for people would realize that your company can solely offer the
products to people, with a little pressure of competition. Next… it
should be “Highly Consumable”, it’s essential
for the company’s products movement. It supports the income of the
company, more money means more income means company’s strength to last
the competition…. Then… the products should be “Affordable”. It
comprises the range of people who will have the capacity to buy what
you are offering. People can be classified in (3) three major division;
Poor class, Middle class and Rich class. Your company should have the
capacity to cater products to these types of people, again, this is for
fast product movement and high rate of income.
Lastly…. products should
be “Effective”. Let’s say, people will not buy
a medicine if this will not cure or treat diseases. The company’s
product should reach the people’s expectation. If that’s medicine, it
should / can cure, if that’s food, it should taste good, and if that’s a
supplement, it should contain lots of Nutrients and minerals that
people would need.
#4. Marketing Plan “win = win”… how would this be
going?…. simple… WINner on the part of the company, and WINner on the
consumers’ part… it Should be beneficial on both parties. But, we should
not stare on to those Incentives,.. those will just follow if your
company will able to have the first “3-legs” that we discussed earlier.
Keep on Learning Networkers…
“Money doesn’t creates money, knowledge creates tons of money” – Sir Chinkee Tan
God Bless you all.
Your partner in success,
